Monthly Archive for April, 2016

Help, I can’t breathe!

Stuffocation’  s a new word which we could easily add to our dictionary. The trend watcher James Wallmann coined the term to describe the feeling that too many things, too much stuff is suffocating our way of life.

Thanks to mass production and global markets, we have access to a huge amount of relatively cheap products which we readily buy … and then store! The explosion of self-storage facilities over the past 10 years testify to the fact that we have too much stuff and too little space to keep it. Not only too little physical space but also too little emotional space. The excess of things is beginning to show us that more is, in fact, less.  grote aankopen

I was very surprised to read some comments from Steve Howard, Head of Sustainability at IKEA, a company which survives very nicely by offering us such a wide range of things we never knew we needed, who said that we have reached a limit on how much we can consume!  “We will be increasingly building a circular Ikea where you can repair and recycle products,” Howard said.  In economic terms, Howard says, ““If we look on a global basis, in the west we have probably hit peak stuff. We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings… ”

We have reached a clutter crisis. The more we have the more stress this brings. It all has to be managed, used, repaired, stored, maintained – and this is not bringing the satisfaction we expected!

The Czech professor Dr. Tomas Sedlacek in his book “The Economics of Good and Evil” stated, ““The more we have, the more we want. Why? Perhaps we thought (and this sounds truly intuitive) that the more we have, the less we will need. We thought that consumption leads to saturation of our needs. But the opposite has proven to be true. The more we have, the more additional things we need. Every new satisfied want will beget a new one and will leave us wanting.  For consumption is like a drug.” Continue reading ‘Help, I can’t breathe!’